Offering Memorandums Should Go Easy On The Radar

March 1, 2019

 

Your commercial real estate marketing materials like flyers and property signs establish your brand and generally provide an overview of your business. An offering memorandum, on the other hand,...

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Templates and Branding for CRE

February 22, 2019

 Marketing is time-consuming, and it can be expensive. One of the best ways for commercial real estate companies to save both time and money is to utilize templates for their marketing materials....

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MLJordan’s Megan Bruce Knows About Tackling Customer Needs

February 15, 2019

Imagine knowing you need to get from Point A to Point B, but you can’t even find Point A. For many commercial real estate companies, that’s how it feels when it comes to marketing their business....

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Tech Essential to CRE Marketing in 2019

February 8, 2019

Technology is continuing to drive improvements in all businesses, including commercial real estate, according to Deloitte. This technology push extends to a company’s marketing efforts. CRE...

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Organic vs. Paid Advertising

February 7, 2019

 

 

Let’s talk about the difference between organic and paid advertising. What does this mean. Well, just like your smoothie – organic advertising is creating with more “natural” methods while...

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Outsourcing Marketing is Cost Effective Marketing

February 1, 2019

As the commercial real estate industry grows and becomes more technologically advanced, your marketing needs to keep pace. However, keeping up without impacting staff and budgets can be difficult....

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Consistent Branding Essential for Commercial Real Estate

January 25, 2019

From Hong Kong to England to the United States consumers around the world know where they are when they see the “golden arches.”  McDonald’s is an example of how a company has created a brand and...

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5 Tips for Improving Online CRE Marketing

January 18, 2019

 Marketing is one of those tricky disciplines that incorporates both art and science. While the relative ease of access to social channels and the scads of free marketing tools may make it seem...

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Outsource Content Creation To Stay Relevant

January 11, 2019

 Have you ever searched for information online only to find all of the content is several years old? For example, you want information on the available commercial real estate properties in a city...

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Your CRM System is More than Just a Rolodex

January 4, 2019

The commercial real estate experts from twenty to thirty years ago relied on their Rolodex to encompass all of the information that drove their relationship building activities. During that time,...

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