Your commercial real estate website is the digital welcome mat for your business. Location, location, location defines a good investment property. A well-done website defines a strong digital presence.Today, websites define how brokers, asset and property managers do business. They also serve as a competitive differentiator. Websites are no longer an option, but a necessity. Skimping on execution is not an option. After all it’s your name out there – so you want to make sure it’s working for you
A well designed commercial real estate website benefits your clients. It also drives traffic, generates business, and helps to close sales. Website visitors expect more than LoopNet listings and lease rates. While they may be looking for real-time market information, they also want to know your firm. The way you design and manage your site can go a long way in helping with that.
Websites Are Critical to Digital Presence
If you have not paid much attention to your website recently, now is good time re-examine it. In its 2019 Commercial Real Estate Outlook, Deloitte notes technology as an industry driver. The publication states, "...nearly 53 percent of respondents believe that technology advancements will have the greatest impact on legacy properties within the next three years...." Tech is essential to CRE marketing in 2019. That includes websites, despite the focus on prop-tech, big data and block chain.
Never Too Late to Up Your Website Game
If you feel like you need to play catch-up with your website, don't despair. Make changes in increments and let them serve as milestones. Give these areas some focus and let them serve as waypoints on your roadmap to attaining a great commercial real estate website.
Logo: If you don't have one, consider having one created. A proper commercial real estate logo can be the cornerstone of you site and set the look and feel for other marketing materials.
The right designer: commercial real estate websites are different from residential real estate designers or those for any other industry. Work with a design team that knows this business.
Listings: Listings are a great way to make your site attractive to buyers and sellers. Use a service like LoopLink to showcase your listings and increase website leads.
Offer rich content: Offering rich content makes you a thought leader. Things like e-books and white paper are know to attract visitors. Offerings like this also up your SEO game.
Blog often: If you aren't already blogging, start now. Blogs are like on-going conversations with your audience. Like rich content, they also make you relevant and find-able to search engines. If your timid about having to write, hire a professional.