We all know that saying about how location is everything. Real estate maps can help your organization illustrate just how special your property is by providing context about its location to surrounding neighborhoods, business districts, infrastructure and more. Throughout the sale and leasing processes, having the ability to showcase your property alongside key information about the surrounding area can set you apart from the competition.
Promote real estate properties and improve decision-making
In the past, real estate maps used in collateral like offering memorandums or property flyers would merely highlight major intersections and proximity to larger cities. While major hubs and thoroughfares are important pieces of information, in this age of Google Earth and satellite imagery, these alone no longer fits the bill. The new breed of real estate agents, brokers, landlords and managers are adapting their marketing and selling approaches to meet the demands of their target markets.
A good real estate map should make things easier for an interested party and facilitate their ability to make a decision about a specific property. By providing a prospective customer with access to information about nearby retailers, points of interest, the neighborhood, hospitals and schools, the listing broker is ensuring that the prospective investor or user is more knowledgeable about the subject property. A map helps promote quicker decisions because the client is better informed.
As an example, Deloitte, predicts in its Commercial Real Estate Outlook 2017 that the “last mile”, referring to the fulfillment of goods, will be an increasing concern for online retailing and on-demand manufacturing. As a result, those businesses will be looking for properties that can dually fulfill the retail need as well as the industrial (warehousing, fulfillment, manufacturing) needs. Including a real estate map in the newsletter, brochures or email marketing that goes out to parties interested in those type of properties will offer value and promote your capability as a property advisor.
A real estate map can extend your market
Investors or buyers are not always going to come from your backyard. The trend of non-local parties engaging in local real estate markets is a growing one. Because of the geographic distance, these prospects tend to be more cautious and will seek out as much information as possible about a property. Again, this is another opportunity to make the decision-making process easier, using a map.
Presenting an out of town investor with a detailed map of downtown Roseville that shows planned expansion of the civic center, proximity of the local college, infrastructure (like parking and mass transit) and nearby retail, paints a clear picture of the offered property. By creating a map “picture” the visiting investor now, likely, has a much better understanding of the opportunity.
Online Services Are Not Real Estate Maps
There are some great online services for helping consumers navigate from one location to another. Screen shots of these services should not be confused with or substituted for a true real estate map. Even if the online map shows infrastructure and local retail centers, it’s still lacks the intelligence that only a professional real estate marketing firm can lend to a map. Unless you’ve really got a robust in-house research department with the marketplace knowledge and the graphic skills to represent your offering and your brand appropriately, it’s probably best to bring in some outside help.