Flighting, The Shortest Route to Your Commercial Real Estate Marketing Goals

September 29, 2016

One of the more interesting things about air travel is the concept of great circle flying. There’s a whole realm of mathematics that deals with idea of the great circle, which is based on the...

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Monitor Your Commercial Real Estate Marketing Campaign, Then Tweak It

September 27, 2016

Ever notice just how many statistics are used in sports? Look at Tim Tebow, for instance, who recently joined the New York Mets organization to vie for a spot in the major leagues. He's barely...

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You Created Commercial Real Estate Leads, So What's Next?

September 22, 2016
There was an article published recently entitled “ How many leads do you really need?”. The article's title is evocative for any business person looking to generate leads for their business. It... read more

Moving From Plans to Action With the Right Tactics – Who Do You Contact?

September 21, 2016

“Action!” yells the director when he wants the crowd of actors standing around the sound stage to transform from everyday people into characters that deliver the story of the movie being filmed....

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Targeting Your Commercial Real Estate Market and Who Meets the Criteria

September 16, 2016

With your commercial real estate marketing plan created, reviewed and socialized with your team, you're ready to move onto the next step of plan development and follow through. That means taking a...

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Setting Goals – Foundation to Great Real Estate Marketing Plans

September 13, 2016
At some point during the year, just about every business goes through a process of evaluating what's been accomplished. For public companies, that usually happens at the end of the fiscal year, as... read more

Complement Your Commercial Real Estate Email Marketing

September 8, 2016

If you’ve ever used an email marketing campaign to highlight listings, solicit investors or stay in touch with your existing clients, you’re probably aware of how effective this type of commercial...

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Why Commercial Real Estate Templates are a Must for Your Firm

September 6, 2016

Have you ever gone shopping and been impressed by the stacks of clothing? Not necessarily the variety of different items that you can buy, but rather that's there's literally stacks of the same...

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6 Must-haves for a Great Commercial Real Estate Marketing Package

September 1, 2016
I was car shopping recently. It's an activity that I don't particularly enjoy. For me, cars are a utility. Something that I need to own in order to live a modern, suburban lifestyle. It is a means... read more

4 Ways to Rethink Commercial Real Estate Postcards

August 30, 2016

Have you thought about commercial real estate postcards lately? That's right, the time tested real estate direct mail marketing technique. While definitely not as mainstream today as inbound...

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