Direct Mail is Still Great for Commercial Real Estate Lead Generation

July 19, 2016

Think about the last time you received a piece of mail from the postal service that made you stop, free the piece from its envelope and then really want to read it.  Perhaps it was a personal...

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Best Practices for Commercial Real Estate Website Design

July 14, 2016

Like many businesses, your website is probably at the heart of your commercial real estate marketing program.  You've probably got the basics covered and your site has likely proven to be a great...

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The 5 Pillars of Commercial Real Estate Marketing

July 12, 2016

Building exposure and gaining the attention of owners, investors and tenants is at the heart of any commercial real estate marketing program. These are the goals anyone marketing commercial real...

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6 Essential Considerations for Commercial Real Estate Flyers

July 8, 2016

There's no question that commercial real estate flyers and brochures are still a very important part of how businesses in our industry market their properties and investment opportunities.  While...

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Testimonials Make Easy Content for Commercial Real Estate Websites

July 5, 2016

Your existing customers can provide a firsthand account of their experience doing business with you.  If you've done a good job with tending to their needs, going out of your way to make sure...

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3 Tactics To Keep Commercial Real Estate Marketing Out Of The Doldrums

June 30, 2016

According to Lex Perry, Director of Marketing and Communications for Colliers International, commercial real estate marketing is "...stuck in the doldrums..." of traditional print media. While...

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10 Key Components Great Commercial Real Estate Websites Have in Common

June 28, 2016

You really can't be in business of any kind today without a website.  However, websites and great commercial real estate websites are two different things.  To understand just what goes into a...

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Commercial Real Estate Lead Generation 101 – Go Where Your Clients Are

June 24, 2016

“Where will I get my next lead?” This is a question you likely ask yourself every day. When it comes to commercial real estate lead generation, your business needs fresh prospects and...

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12 Must Have Skills for a Commercial Real Estate Marketing Assistant

June 21, 2016

You've probably have a pretty good idea of how you want to market your commercial real estate business.  Your plans may even include hiring a marketing assistant to help you execute on your...

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Three C's Your Commercial Real Estate Marketing Plan Needs to Address

June 16, 2016

If even just a few years ago, you could predict what the future held, how would you have changed your commercial real estate marketing plan? Imagine if you could have known with certainty which...

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