As consumers, we love choices. The opportunity to pick between options is somehow gratifying to us. Sociologists have referred to this desire to pick that “just-right” choice as the Goldilocks...

Imagine you have an assistant that's just great about getting your communications out the door. All you have to do is supply the content and your assistant knows just who to send your messages to...

We like the order that structure provides. That preference is seen in the way newspapers are written with an inverted pyramid or how blog articles, like this one, incorporate skimmable copy and...

If you’re considering publishing a real estate newsletter for your business, then put aside the old clichés of what that might look like. Today’s newsletters are designed to be relationship...

French author, Antoine de Saint-Exupéry, once said that “a goal without a plan is just a wish”. If you have been thinking about creating or updating your real estate marketing plan, you may want...

Wouldn’t it be cool if your brand had the same recognition as say Tesla, Apple or the Dallas Cowboys? Imagine if over time your target audience not only recognized your marketing piece, but was...

Commercial Real Estate Offering Memorandums play a significant role in generating billions of dollars in commissions and sale proceeds each year. Although the quality of this marketing deliverable...

Site Maps and Search Engine Optimization for Commercial Real Estate Websites

Yesterday, we officially launched the new mljordan.com. This was especially exciting because we put a lot of work into...

With the fray and distractions and bluster of the campaigns for Presidency of the United States now behind us, a relative calm has settled on our nation. The stumping has ended and the soap boxes...

It seems the quest for new real estate advertising ideas is never ending as businesses strive to have their offerings reach prospective customers. A recent Google search on “commercial real estate...