A Checklist of Necessary Real Estate Marketing Tools

October 25, 2016

There's a saying that it's a poor carpenter that blames his tools. On the surface, the meaning of this maxim is obvious; when things go wrong, the craftsman will point to his tools and blame them...

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Evolution of Real Estate Marketing. Have things really changed?

October 20, 2016

The magazine Inc. published a fairly sensationalized article back in May about Mauricio Umansky and how the entrepreneurial realtor has completely disrupted the industry with his approach to real...

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Think You Know Real Estate Marketing Tools? Take this quiz.

October 18, 2016
Baseball, while it is “America's pastime”, it creates barely a blip of interest among sports enthusiasts worldwide. The cyclical three-up, three-down nature of the game, the lack of physical... read more

A Good Plan Boosts Performance of Real Estate Marketing Postcards

October 13, 2016

In a previous post we spoke about the continued viability of postcards as a real estate marketing tool. Despite their analog feel in this high-tech world, they are still extremely effective for...

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Do Real Estate Postcards Work?

October 11, 2016

It's interesting how we remember historical events. As we are within a month of one of the most polarizing presidential elections of all time, it seems that we are being forced to recall and fact...

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Flighting, The Shortest Route to Your Commercial Real Estate Marketing Goals

September 29, 2016

One of the more interesting things about air travel is the concept of great circle flying. There’s a whole realm of mathematics that deals with idea of the great circle, which is based on the...

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Monitor Your Commercial Real Estate Marketing Campaign, Then Tweak It

September 27, 2016

Ever notice just how many statistics are used in sports? Look at Tim Tebow, for instance, who recently joined the New York Mets organization to vie for a spot in the major leagues. He's barely...

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You Created Commercial Real Estate Leads, So What's Next?

September 22, 2016
There was an article published recently entitled “ How many leads do you really need?”. The article's title is evocative for any business person looking to generate leads for their business. It... read more

Moving From Plans to Action With the Right Tactics – Who Do You Contact?

September 21, 2016

“Action!” yells the director when he wants the crowd of actors standing around the sound stage to transform from everyday people into characters that deliver the story of the movie being filmed....

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Targeting Your Commercial Real Estate Market and Who Meets the Criteria

September 16, 2016

With your commercial real estate marketing plan created, reviewed and socialized with your team, you're ready to move onto the next step of plan development and follow through. That means taking a...

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