You’ve got your business name. Products and services are all squared away, content developed, and you are even ready to move forward with building your commercial real estate web site and launching your first marketing plans. All that’s needed to complete your branding presence is the perfect commercial real estate logo.
Deciding on a logo is no small task. Your logo is a visual snapshot of your entire real estate company. From Target’s unmistakable bulls-eye or McDonald’s famous golden arches, logos are quick symbols of everything a company stands for, which undoubtedly influences potential clients’ first impression of a business. A great logo will not only establish your brand identity and cement a professional look, but it is the first step in creating brand loyalty between you and your clients. Though the task of logo creation may seem tricky at first, with some creative thought and a little time, you can create a logo which effortlessly communicates all of the key qualities and traits of your commercial real estate business. Here are a few questions to guide you as you start the brainstorming process.
What’s Your Message?
The first step in the design process is deciding what you want your logo to say about your company. Logos are quick opportunities to communicate an entire brand philosophy in a single image that clients will immediately associate with certain characteristics. For example, the Apple logo has come to represent simplicity and innovation. The Nike swoosh brings to mind drive and determination. Imagine if you had an employee who was the “face” of your brand. How would you describe his appearance? What about personality? Understanding the emotions and values you want to communicate through your logo is a key step in the concept design process.
Who’s Your Ideal Client?
When beginning to brainstorm possible logo concepts, it’s important that you keep your target demographic in mind. Research your industry and competitors, as well as survey potential clients, to find out what logo designs have worked in the past, and which have fallen flat. Are there certain colors, fonts, shapes, or concepts that work well with your chosen demographic? For example, if you sell rugged outdoor hiking gear targeted towards middle-aged men, you would likely avoid soft pastels and cursive fonts and choose a bolder typeface in nature colors. You’ll want to know which types of images, colors, and styles match the tastes of your potential customers, so that your logo has a chance of catching the attention of the right crowd.
Where Will You Use Your Commercial Real Estate Logo?
A strong logo is one that can be used in various places, from coffee cups to billboards, yet still communicates the same brand message. Think about the types of situations in which you will likely need to use your logo. Begin to brainstorm ideas that can be used in different applications. Also, keep in mind, with the constant development of new technology and platforms, you’ll want a design concept that can stand the test of time. Of course you can always slightly tweak your logo depending on the placement, but since it is a visual representation of your entire brand, it should stay pretty consistent.
When entering the logo design process, take some time to simply draw inspiration from the big brands who have dominated their industries with popular logos. You’ll quickly find that keeping your design simple, yet consistent with your brand’s message is the winning formula for a successful logo.